Our Story

Being determined and self­sufficient means you need to trust your timepiece. We keep a relentless focus on the quality and design of our timepieces. You can always rely on your Alpha Sierra Watch Co. timepiece to look amazing and perform when you need it.

We design each series to represent and complement your independence. Every Alpha Sierra Watch Co. timepiece is both a guide and an expression for your story.

Our Promise

We make timepieces that support bravery, independence and achievement. Your Alpha Sierra Watch Co. experience is vital to us.

You need to know you can rely on Alpha Sierra Watch Co.. So we give a two­-year guarantee on all timepieces.